News Release

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News Release - For Immediate Release

September 19, 2018


Ruth Elder


Historic Blair Chiropractic Clinic plans move to support the Lubbock downtown revitalization.

Under the direction of Dr. Gordon Elder, The Blair Chiropractic Clinic is opening at a new location at 1212 Avenue J, formerly the Hemphill Wells Building. The Grand Opening Celebration and ribbon cutting will take place on Tuesday, September 25th from 4-6 p.m. Highlights of the event include happy hour refreshments, door prizes, tours and music immediately following the ribbon cutting. The original clinic was founded in 1949 by William H. Blair who developed the world-renowned Blair Upper Cervical Technique.

After 18 years in private practice, Dr. Elder left Southern California to relocate his family to Lubbock. He chose to become a Blair Chiropractor after several personal experiences changed his life. Dr. Elder recalls, “I saw my wife´s life change because of Dr. Blair´s advancements.

I was honored to be asked to take over his clinic and continue his legacy of providing high-quality, precise chiropractic care to the Lubbock area and to make the clinic a center for teaching again.”

Dr. Elder has spent more than 20 years mastering the very specific and precise Blair Upper Cervical Technique that was developed by Dr. Blair right here in Lubbock and is now practiced as far away as England and Australia. Dr. Elder is pleased to serve here, and as a certified Advanced Blair Technique Instructor will continue the Blair legacy by keeping Lubbock on the world map as he hosts and teaches seminars for current and future Doctors of Chiropractic.

The updated downtown location will better serve the clinic’s patient base as well as support the downtown revitalization efforts.

“We want to be part of creating something special downtown and shortly after moving here started pursuing such opportunities,”

says Dr. Elder’s wife, Ruth. The location provides easy access from the Marsha Sharp Freeway and I-27 and is convenient for staff and students who work and attend school in the area.

Over the decades, Dr. Elder has developed a unique approach to his practice and states:

“I am not the best doctor; your body is. If there is a problem, I strive to find it, fix it and then leave it alone and let the body do the rest. I believe people in pain need friends; people who know what it is like to suffer and who have an interest in seeing them get well.”  

To help individuals find out if the Blair technique is right for them, the clinic is offering a special discounted price for the initial screening for a limited time after the grand opening.